Friday, March 11, 2011

2011 Great Lakes Software Excellence Conference

Mark your calendars for the 2011 Great Lakes Software Excellence Conference in Grand Rapids, MI on Saturday 2011-APR-16. (!

I invite you and your colleagues to the 2011 GLSEC. This year’s conference focuses on Competitive Innovation. Come learn from top business and IT thought-leaders from all over the Midwest as they address critical aspects for attaining software excellence, from business strategy and enterprise architecture, and from hiring practices to test-driven development and embedded engineering.

Noted consultants and authors Johanna Rothman and Rex Black are the keynote speakers:

Johanna Rothman is a management consultant for software managers and leaders. She helps clients identify and solve the problems that prevent them from releasing systems, hiring the right people, or even deciding which project to work on next. She takes a pragmatic approach and customizes a solution that will work best for you and your organization. Her keynote is titled “Thriving in a Competitive Marketplace”.

Rex Black has over a quarter-century of software and systems engineering experience. He is the president and principal consultant of RBCS, Inc and is a leader in software, hardware, and systems testing. His popular book, “Managing the Testing Process”, has sold over 40,000 copies around the world, including Japanese, Chinese, and Indian releases. His keynote is titled “The Future of Test Management”.

I will present “Attaining Business-Oriented Software Excellence”:

Software excellence goes beyond mere technical ideals and measures. Software, as with all information technology (IT), must serve and enable the business, and must do so cost effectively. This establishes the context, boundaries, and rationale for any meaningful definition and measure of software excellence. But how do companies attain such business-oriented software excellence?
Framed in the context of global change, market forces, and technology advance, this presentation explores our understanding and misconceptions regarding the role of software in enabling and automating business. It examines case study successes and failures in creating software solutions.
This presentation describes how enterprise architecture aligns IT with the business strategy and optimizes IT investments; translating and demarcating the context, rationale, and boundaries for software excellence. It explains the essential enterprise architecture mechanisms for achieving alignment, and attaining business-oriented software excellence. The provided checklist allows you to gauge how well your company utilizes enterprise architecture, and recommends specific action steps you can take to help your company attain business-oriented software excellence.

Conference Details:
2011 Great Lakes Software Excellence Conference
Saturday, April 16, 2011 8:00 AM - 4:30 PM (Eastern Time)
Prince Conference Center at Calvin College
1800 E. Beltline SE
Grand Rapids, MI 49546 USA

Finally, I invite you to share this message with your colleagues and contacts; especially those business professionals who are directors, executives, managers, and supervisors. This conference will help them get more business value from their IT investments and software portfolios.

I look forward to seeing you at the 2011 Great Lakes Software Excellence Conference.

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