Organic Unity in Information Technology Architecture is this: containing all that is required and nothing that is unnecessary or distracting, with all relationships and integrations being essential and inevitable; no element can be added or removed, no part can be changed in character or placement, and no integration can be changed in association or contract without degrading or destroying the whole.
__ Joseph Starwood (www.linkedin.com/in/JosephStarwood)
Tuesday, March 2, 2010
Friday, January 8, 2010
Social Tapestry: Enabling business multi-dimensionally
Dear Nexus Muses:
Happy New Year!
I am sure that many of you made some resolutions for the New Year. Perhaps you want to improve your health, get more exercise, or spend more quality time with family and friends. The point is that you make changes this year to be different than you were in prior years.
Change is the subject of this posting. Technology changes the ways companies can and do conduct business. I will examine one way in which technology is changing the business world.
Social media is very popular topic in business circles today. Companies are trying to figure out if and how to use it, and what policies to set around it. A recent search for "Social Media" on Google returned more than 37,500,000 entries, and on Forbes returned more than 470 stories, most written since 2007. [Google.com; Accession 2010JAN08] [Forbes.com; Accession 2010JAN08]
Social media disseminates information through social interactions. For businesses, this means that word-of-mouth, for better or worse, moves at the speed of light.
Most of these interactions are outside the control of the company. A company posting a communication through social media controls only the release. For example, your company “Tweets” about a new product feature or special offer to its Twitter followers. Some followers may “Re-Tweet” the message to their followers, and so on. Other interactions are completely outside the company’s control. For example, a customer posts a comment about an excellent service experience with your company on Facebook.
Social media interactions between a company and its suppliers, partners, intermediaries, and customers are the simplest to consider. Other social media interactions must be considered; among the suppliers, intermediaries, and customers; among candidates and employees; and, outward to the global online community. Collectively, the web of social media interactions form a tapestry
Last August, I introduced the term “Social Tapestry”. It describes the multi-dimensional interactions with customers, intermediaries, partners, suppliers, employees, candidates, and the online world. Social media enables multidimensional interactions. It also enhances and amplifies the business capabilities of other channels including portal, call center, telephony, fax, e-mail, business intelligence, and direct in-person contact.
Successful businesses must adopt a multi-dimensional integrated approach to social media. They must effectively communicate their message into the social media space. They must effectively monitor and respond to other messages about their products and services. The most important thing that companies can and must control is their reputation; the quality of their products, services, and relationships. Even if a company does not communicate through social media, others surely will.
__Joseph Starwood (http://www.linkedin.com/in/JosephStarwood)
Happy New Year!
I am sure that many of you made some resolutions for the New Year. Perhaps you want to improve your health, get more exercise, or spend more quality time with family and friends. The point is that you make changes this year to be different than you were in prior years.
Change is the subject of this posting. Technology changes the ways companies can and do conduct business. I will examine one way in which technology is changing the business world.
Social media is very popular topic in business circles today. Companies are trying to figure out if and how to use it, and what policies to set around it. A recent search for "Social Media" on Google returned more than 37,500,000 entries, and on Forbes returned more than 470 stories, most written since 2007. [Google.com; Accession 2010JAN08] [Forbes.com; Accession 2010JAN08]
Social media disseminates information through social interactions. For businesses, this means that word-of-mouth, for better or worse, moves at the speed of light.
Most of these interactions are outside the control of the company. A company posting a communication through social media controls only the release. For example, your company “Tweets” about a new product feature or special offer to its Twitter followers. Some followers may “Re-Tweet” the message to their followers, and so on. Other interactions are completely outside the company’s control. For example, a customer posts a comment about an excellent service experience with your company on Facebook.
Social media interactions between a company and its suppliers, partners, intermediaries, and customers are the simplest to consider. Other social media interactions must be considered; among the suppliers, intermediaries, and customers; among candidates and employees; and, outward to the global online community. Collectively, the web of social media interactions form a tapestry
Last August, I introduced the term “Social Tapestry”. It describes the multi-dimensional interactions with customers, intermediaries, partners, suppliers, employees, candidates, and the online world. Social media enables multidimensional interactions. It also enhances and amplifies the business capabilities of other channels including portal, call center, telephony, fax, e-mail, business intelligence, and direct in-person contact.
Successful businesses must adopt a multi-dimensional integrated approach to social media. They must effectively communicate their message into the social media space. They must effectively monitor and respond to other messages about their products and services. The most important thing that companies can and must control is their reputation; the quality of their products, services, and relationships. Even if a company does not communicate through social media, others surely will.
__Joseph Starwood (http://www.linkedin.com/in/JosephStarwood)
Saturday, December 19, 2009
Partly Cloudy: Are the new technology buzz words worth it?
My Nexus Muses:
I wish you all a wonderful and safe holiday season!
If your family is like mine, you know how excited some family members become over the newest technologies they receive as gifts. They can’t wait to get the newest game system or the latest smart-phone.
It seems to me that business and technology professionals often become excited about the newest technologies.
I recently met with a Chief Information Officer (CIO) who is interested in using new technologies to reach his customers. He was particularly excited about “Cloud Computing” and “Software as a Services” (SaaS).
As a profession with many years of experience, I wonder how much the newest technologies are really repackaging of existing ideas. I also wonder about the value of the new technology buzz words.
During the past decade, great attention was given to Service Oriented Architecture (SOA). I recognized that SOA was really a repackaging of the best practices for information technology developed since the mid-1960s. SOA embodies many proven concepts including: structure, encapsulation, abstraction, separation of concerns, loose-coupling, high-cohesion, etc.
Some executives and managers used the SOA message to re-examine and improve their efforts around the embodied concepts. They established Enterprise Services groups and Enterprise Architecture teams. Others became mired down in adopting the new SOA approach; leading to the question, “Is SOA dead?”
Today, we face new technology buzz words: Cloud Computing, Software as a Service, Fabric, etc.
Are the new technology buzz words worth it? What do you think?
__Joseph Starwood (http://www.linkedin.com/in/JosephStarwood)
I wish you all a wonderful and safe holiday season!
If your family is like mine, you know how excited some family members become over the newest technologies they receive as gifts. They can’t wait to get the newest game system or the latest smart-phone.
It seems to me that business and technology professionals often become excited about the newest technologies.
I recently met with a Chief Information Officer (CIO) who is interested in using new technologies to reach his customers. He was particularly excited about “Cloud Computing” and “Software as a Services” (SaaS).
As a profession with many years of experience, I wonder how much the newest technologies are really repackaging of existing ideas. I also wonder about the value of the new technology buzz words.
During the past decade, great attention was given to Service Oriented Architecture (SOA). I recognized that SOA was really a repackaging of the best practices for information technology developed since the mid-1960s. SOA embodies many proven concepts including: structure, encapsulation, abstraction, separation of concerns, loose-coupling, high-cohesion, etc.
Some executives and managers used the SOA message to re-examine and improve their efforts around the embodied concepts. They established Enterprise Services groups and Enterprise Architecture teams. Others became mired down in adopting the new SOA approach; leading to the question, “Is SOA dead?”
Today, we face new technology buzz words: Cloud Computing, Software as a Service, Fabric, etc.
Are the new technology buzz words worth it? What do you think?
__Joseph Starwood (http://www.linkedin.com/in/JosephStarwood)
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